Rigid boxes don’t fold the way a flimsier shipping carton would. For that reason, they’re ideal for shipping high-end products, such as expensive electronics and watches. You might also consider opting for a rigid box when your product is heavier and in need of more support.
Types of rigid boxes vary. Some are reminiscent of hat boxes, while others would fit a pair of shoes. There are even book-style rigid boxes with magnetic closures, as well as briefcase-style designs. The variation you choose depends almost entirely on what you’re planning to ship.